by The Miller Group | Mar 25, 2019 | Web Development & Hosting
SEO (Search Engine Optimization) has widely been adopted as an online marketing strategy. Your competitors are utilizing it. Here are the top 5 reasons why you should be too.
Increased Traffic
First page results in a search engine receive the majority of impressions and clicks. Ranking near the top can result in a significant increase in traffic for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the results pages of a search. Properly optimizing your tags and descriptions will help increase the click-through rate, which also increases the web traffic you want.
ROI
SEO provides trackable results. Regardless if you are selling something on your site or not, you can track how someone got to your site and what they did when they were there. For an e-commerce website you can track which keyword brought the customer to your website prior to purchasing. You can attribute values to your lead conversions, like a ‘contact us’ form, allowing you to calculate the value of your SEO strategy.
Cost-effectiveness
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. Some studies show that the leads generated by cold-calling cost 61% more than leads generated by an inbound strategy like SEO. Also, since SEO targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies.
Increased site usability
In an effort to make your website easier to navigate for search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages but also makes it easier for users to find information on your website as well.
Brand Awareness
Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.
If you are looking to implement SEO and need some guidance, please don’t hesitate to reach out to the experts at The Miller Group.
by The Miller Group | Jan 28, 2019 | The Miller Group News
THE MILLER GROUP ACHIEVES ENTERPRISE PARTNER STATUS WITH DATTO
FOR IMMEDIATE RELEASE
St. Louis, Missouri: January 27, 2019– The Miller Group today announced it has achieved the exclusive Enterprise partner status with Datto, the world’s leading provider of IT solutions delivered through managed service providers (MSPs). Datto’s Enterprise status represents the top 10 percent of the company’s partners, worldwide.
The Miller Group has exceeded high standards of performance to qualify for Enterprise status within Datto’s Global Partner Program. Enterprise status includes many exclusive programs and benefits designed to support further enablement and business growth.
The Miller Group has been a Datto provider since 2015 and has quickly risen up the partner status ranks.
“This is great for our clients. Achieving this level with Datto means better support and better options for our client’s backup & disaster recovery needs,” said Joe Svoboda, CEO of The Miller Group. “It’s an honor to be part of an elite group of successful Datto partners.”
“We are thrilled that The Miller Group has reached Enterprise Partner Status,” said Rob Rae, vice president of business development, Datto. “It’s been fantastic to see The Miller Group leveraging our training, support and marketing resources to take their business to the next level. We look forward to more success in 2019 as we continue to roll out new partner services.”
About The Miller Group
In business since 1985, the Miller Group is headquartered in Des Peres, Missouri and is a full-service technology solutions provider for small to medium sized businesses. They currently service over 400 companies across the St. Louis region and have a reputation for outstanding customer service.
For more information on The Miller Group visit 2019.themillergroup.com
About Datto
At Datto, our mission is to empower the world’s small and medium sized businesses with the best in enterprise-level technology. We do it by equipping our unique community of Managed Service Provider partners with the right products, tools and knowledge to allow each and every customer to succeed. It’s an approach that’s made us the world’s leading provider of MSP delivered IT solutions. Datto is headquartered in Norwalk, Conn., with offices worldwide.
by The Miller Group | Jun 8, 2017 | Backup & Data Recovery, Security & Privacy
Ransomware has had a BIG year. So big that 90% of IT providers reported ransomware attacks on small businesses in the past year.
Attacks on various industries are becoming daily occurrences. We hear of companies paying huge sums to retrieve their data from the malicious software. Often, the companies affected aren’t familiar with ransomware until it’s too late. So, allow us to introduce you to the infamous ransomware.
Hackers aren’t wasting any time when it comes to attacking small businesses. Want more facts on ransomware? Check out this Infographic for a quick and easy overview on the cybersecurity threat and to learn essential tips for defending your business!
by The Miller Group | Jan 4, 2011 | The Miller Group News
Article from May 5th, 1992 edition of Jefferson County Journal…
Three Windsor High School students have won nearly $9,000 worth of computer hardware and software for their school.
The three boys didn’t beat out the rest of the high schools in their division by raising the most money or drawing the right number out of a hat or even running the fastest in a sporting event.
They won by using their minds to swiftly program a specific computer language in a head-to-head competition against computer whizzes from other school around Missouri.
The contest was sponsored by Hewlett Packard and help April 11 in St. Louis. Windsor’s prize winning program has been sent to compete against the 16 other regional winners from across the country and was judged May 2 in Cincinnati.
Windsor’s winning team included Rick Borage, Joe Svoboda and Ryan Hager, all 17 years old.
According to the boys’ computer teacher, Kirby Mirly, each member brings a different strength to the team.
“These three work really well together,” Mirly said. “They do a lot of programming on their own. To participate in this contest, the programmers were asked to program in a specific language. Since this was not the language they were competing in previously, I was concerned about how they would adopt.”
Working together, the three students succeeded.
“We worked as a team; we all did certain parts,” Hager said.
Borage, the son of Donna Staat of Barnhart, brings very strong mathematical and analytical skills to the group. Borage is also the fastest typist on the team, giving the group an advantage in speed.
In Mirly’s words, Svoboda, the son of Will and Kathy Svoboda of northern Jefferson County, is the team’s “free-thinker,” who leads the group through complex problems.
“He’s a free-wheeler; he won’t get stuck,” Mirly said.
Hager, the son of Raymond and Donna Hager of Barnhart, contributes a strong technical sense to the team.
“He is very DOS-oriented,” Mirly said. “He loves programming. He gives us the base.”
The three boys said they had competed in computer-programming tournaments before, buy agreed this was their most successful attempt.
“I personally feel the greatest accomplishment of these three students is that they have stayed together long enough to see the fruits of all their hard work,” Mirly said. “After two years of study and contests, I feel that these young men have learned a lot about programming and winning.”
